Its vital that company’s keep the morale of the employees at a high level and ensure that everyone is as content and happy as possible. This will help to improve the productivity of the business, and this works to make sure that not only is the company successful, but the employees are happy. Everyone wins!
Behaviours generate success. So how do you drive that behaviour more frequently in your employees? In addition, how do you inspire employees to associate personal and professional success? You simply need a Sales Incentive Program with the right rewards, created to be uniquely meaningful and undeniably motivating.
Sales incentive programs can be extremely effective tools; they increase engagement, motivate employee performance and reinforce the behaviours that lead to a company’s success. More engaged employees work harder and stay longer. They serve customers better, enjoy their work more, and feel more positive about their work and their employer.
Whether the rewards are in the form of travel, gala celebrations, experiences, merchandise or services, ask your employees what they want. If you are thinking of rewarding your employees with cash, think again. Employees, who receive cash as a reward, either do not remember what they used it for or used it to pay bills. While everyone wants cash, it is seldom used within successful sales incentive program, as its usage does not bring desired results. Cash does not have a stickiness that holds motivational value and is easily forgotten.
A sales incentive program enables employees to focus on achievement, thanks to the presence of a tangible, meaningful goal. As employees picture their reward, stay focussed, they become more resilient to everyday obstacles because they can easily picture surpassing challenges and attaining their incentive reward.
Executing a well-designed sales incentive program, helps a company create a sales culture of high performance where individual goals are aligned with those of the company. When a company builds a reputation of recognising and rewarding good performance, it helps the company attract and main the top performers of the business. So yes, if you want to improve sales, increase margins, and improve performance or morale... recognise and reward your employees, attract or retain customers, you need a sales incentive program.
Posted on Friday, 17 May 2013 by Melissa Jelfs