The timeline of rewards is important to the success of the sales incentive program. Design a sales incentive program so that rewards are awarded frequently. If you reward someone for something later rather than sooner, it has less impact and value. Waiting until the end of the year to reward an employee will result in the participant “discounting” the delayed reward. Because most of us tend to like immediate gratification, successful sales incentive programs implement a way to offer immediate or frequent rewards.
Posted on Thursday, 13 March 2014 by Melissa Jelfs