Mel's Blog

The increased interest in corporate social responsibility (CSR) can be attributed to generational shifts, with younger workers seeking more meaningful workplace experiences as well as wanting to give back. A good way to incorporate CSR is to survey participants about what kind of activities they are most interested in and ensuring those activities tie in with the company’s brand and objectives. For example, your company's incentive trip may be to a destination where the surrounding community has specific needs, such as renovating a school, planting seedlings or donating food to a local food bank. Or, perhaps your organisation is tied to a specific charity from which your program activities can benefit. Even practicing "green" meetings and events can lead to increased CSR. 

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